

TNT RETAILER OF THE YEAR AWARD 2007 Ragrader Magazine NOV 2007 FINALISTS Certain retailers in this year’s Women’s independent category Andiamo, Directions and Belinda deserve a special mention for their on going contribution to the fashion retail scene..In different ways each of these Sydney based business has demonstrated an unwavering grip on its target customer through stand out product, service and culture. Proudly Australian made, Balmain Boutique ANDIAMO’s self named label has expertly constructed its range to allow “Real women” to build a wardrobe over time while consistently providing excitement and newness. With prices for locally made tailored pants around $200 Andiamo also represents unbeatable quality and value, plus realistic and generous fit. But what really sets it apart is its refreshingly unpretentious approach: it has wisely eschewed a formal customer loyalty scheme as”too corporate” for its customers, while its latest ad campaign featuring founder Ronnie Sansonetti and her team as models it is breath of fresh air that fits perfectly with the brand message…REAL CLOTHES REAL WOMEN REAL LIFE

TNT RETAILER OF THE YEAR AWARD 2007

Ragrader Magazine
NOV 2007

FINALISTS
Certain retailers in this year’s Women’s independent category Andiamo, Directions and Belinda deserve a special mention for their on going contribution to the fashion retail scene..In different ways each of these Sydney based business has demonstrated an unwavering grip on its target customer through stand out product, service and culture.

Proudly Australian made, Balmain Boutique ANDIAMO’s self named label has expertly constructed its range to allow “Real women” to build a wardrobe over time while consistently providing excitement and newness. With prices for locally made tailored pants around $200 Andiamo also represents unbeatable quality and value, plus realistic and generous fit. But what really sets it apart is its refreshingly unpretentious approach: it has wisely eschewed a formal customer loyalty scheme as”too corporate” for its customers, while its latest ad campaign featuring founder Ronnie Sansonetti and her team as models it is breath of fresh air that fits perfectly with the brand message…REAL CLOTHES REAL WOMEN REAL LIFE